Question 1

What is Fluid Innovation Thinking?

Accepted Answer

Fluid Innovation Thinking is the methodology for keeping your company continuously adaptable in the AI era.

Question 2

What is the difference between Fluid Innovation Thinking and the Flywheel?

Accepted Answer

Fluid Innovation Thinking is the methodology: the way you think and work, including its charter and how to start. The Flywheel is its engine: the four wheels and sixteen steps you install and run.

Question 3

What are the four wheels of the Flywheel?

Accepted Answer

Research (to figure out what’s worth building); Development (to make it); Marketing (to show it to the people it’s for); Service (to serve the people it’s for, so they choose to stay).

Question 4

What are the sixteen steps?

Accepted Answer

1. Trends, 2. Stories, 3. Journeys, 4. Pilots, 5. Blueprints, 6. Designs, 7. Builds, 8. Releases, 9. Messages, 10. Gifts, 11. Campaigns, 12. Conversations, 13. Explorations, 14. Offers, 15. Commitments, 16. Experiences.

How fluid are you?