The heart of the methodology
The Fluid Innovation Thinking Flywheel™
- 01TrendsFind the signal in the noise: what people in your spaces increasingly want, rising or falling.ToolkitThe Compass
- 02StoriesFind the real people driving each trend, and understand their world and their pain.ToolkitThe Storyboard
- 03JourneysInvent the ideal journeys those people would love, moment by moment, unconstrained.ToolkitThe Map
- 04PilotsSimulate each journey with synthetic personas and real people, before anything is built.ToolkitThe Simulator
BUILD
From Pilots to Blueprints.
- 05BlueprintsFigure out what you're going to build before you build it, in small chunks.ToolkitThe Sketchbook
- 06DesignsDesign what each chunk looks and feels like to the hero, before anyone builds it.ToolkitThe Canvas
- 07BuildsBuild it one chunk at a time, and keep, change or drop each one on what happens.ToolkitThe Foundry
- 08ReleasesGet it ready for launch: versions, released to small circles, compared.ToolkitThe Launchpad
LAUNCH
From Releases to Messages.
- 09MessagesSay what the new thing does for its people, in their own words, in one breath.ToolkitThe Newsroom
- 10GiftsGive something of real value first, so people meet the work before the pitch.ToolkitThe Giftbox
- 11CampaignsTake the message and the gift to the people whose behaviour started it, not to the old sales list.ToolkitThe Lighthouse
- 12ConversationsTalk with everyone who answers, one at a time, and learn who is ready for more.ToolkitThe Roundtable
ENGAGE
From Conversations to Explorations.
- 13ExplorationsWork out with each interested customer what it would change for them, before any price.ToolkitThe Workbench
- 14OffersWrite the promise of what you will do for a customer, and what it costs, so they can say yes.ToolkitThe Promise
- 15CommitmentsTurn a yes into a commitment both sides keep: what you will deliver, and what they give in return.ToolkitThe Handshake
- 16ExperiencesServe what was promised, again and again. That is Adoption, and what it teaches feeds Trends.ToolkitThe Pulse
LEARN
After Experiences, back into Trends.
The Toolkit
A tool for every step.
Every step has its tool, and each one feeds the next.
