The Toolkit
Sixteen tools.
Every step has its tool: a cover, a board with ten sections, and how to use it. Fill in the board, score each section from 1 to 5, and keep it current.
Research
Find the right problems before you build. Open the Research wheel →
Tool 01 · Trends
The Compass
Find the signal in the noise.
Tool 02 · Stories
The Storyboard
Find the humans behind the trend.
Tool 03 · Journeys
The Map
Invent the journeys they'd love.
Tool 04 · Pilots
The Simulator
Test the journey before you build it.
Development
Build something new that solves real problems. Open the Development wheel →
Tool 05 · Blueprints
The Sketchbook
Draw it before you build it.
Tool 06 · Designs
The Canvas
Design the moment, not the screen.
Tool 07 · Builds
The Foundry
Build it one chunk at a time.
Tool 08 · Releases
The Launchpad
Get it ready for lift-off.
Marketing
Put the right solutions in front of the right people. Open the Marketing wheel →
Tool 09 · Messages
The Newsroom
Say it in their words.
Tool 10 · Gifts
The Giftbox
Give before you ask.
Tool 11 · Campaigns
The Lighthouse
Go where they already gather.
Tool 12 · Conversations
The Roundtable
Answer everyone who answers.
Service
Deliver real value to the ideal customers. Open the Service wheel →
Tool 13 · Explorations
The Workbench
Listen before you offer.
Tool 14 · Offers
The Promise
Promise what you'll do.
Tool 15 · Commitments
The Handshake
Both sides keep their word.
Tool 16 · Experiences
The Pulse
Keep the promise, again and again.
Run them together
The tools are how the Flywheel turns.
Each tool hands on to the next: the Compass to the Storyboard, the Storyboard to the Map, all the way round and back into Trends.