← The Flywheel/Service
Deliver real value to the ideal customers.
Work out with each interested customer what it would change for them, before any price.
Explorations works out, with each person who is ready, what the new thing would change in their week, before any price. It is the first step of Service.
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Write the promise of what you will do for a customer, and what it costs, so they can say yes.
Offers writes down the promise: what you will do for a person, by when, what it costs, and what you will do if you fall short. It comes straight out of the Workbench.
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Turn a yes into a commitment both sides keep: what you will deliver, and what they give in return.
Commitments turns a yes into a commitment both sides keep: what we will deliver and when, written first, and what they give in return.
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Serve what was promised, again and again. That is Adoption, and what it teaches feeds Trends.
Experiences keeps the promise, again and again. That is adoption: people coming back without being reminded, because it keeps doing for them what it promised.
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Next up
LEARN
After Experiences, back into Trends.