← The Flywheel/Research
Find the right problems before you build.
Find the signal in the noise: what people in your spaces increasingly want, rising or falling.
You listen. Trends finds the signal in the noise: in the spaces the owner chooses, it watches where people talk, what is written about them, and the data, every day or at whatever rhythm the owner sets.
Dive deeper into Trends→
Find the real people driving each trend, and understand their world and their pain.
If a trend is real, humans are driving it. Stories finds those people, the real early adopters, and tells their story with them as the hero.
Dive deeper into Stories→
Invent the ideal journeys those people would love, moment by moment, unconstrained.
Now, for the first time, you invent, and our side begins: the directions we are interested in. Take a hero and imagine the ideal journeys they would love, as a path of moments: first they go here, then there.
Dive deeper into Journeys→
Simulate each journey with synthetic personas and real people, before anything is built.
Pilots finds out whether a journey would be valuable before anything is built. It runs each journey as a simulation: first past a panel of synthetic personas built from the real heroes, then past real early adopters, who are shown the journey as a simulation, never a product: “if you went here, and then there, what would you think?”
Dive deeper into Pilots→
Next up
BUILD
From Pilots to Blueprints.